our message

Our Message

Passion is faith; to put all your senses in one direction, you are a believer, you may practice your rituals in a house of worship out of hope and greed, or move between the walls of a sanctuary; you have become a torch in search of a new idea that you want to bring out from within your heart, you may walk short steps or travel miles to satisfy a certainty inside you about a certain obsession, or a new discovery, to see the world in your little hands because you created within yourself this feeling saturated with purpose.

That is art, and the universe itself is a creative artist, you see its wonders in creation, you penetrate its soul without hesitation even though you know that you are going on a journey with no return.

The truth is that we - all of us - do not produce anything, but rather rediscover art and present it to the world in a new style. The colors that photographers use were not made by anyone, but rather they called their discoverer to bring them out from among their peers. We are driven to development and to completion without ends. We - all of us - are called upon and not called. The employee imprisoned in his stifling routine, the creative person who is free without restrictions, the scientist confined in his laboratory, the "bookworms", the regulars, and all of us, there are things calling us to seize them, as if every passion is passionate about its owner and chooses him from among millions. Of course, passion and faith are similar, just as we are similar, and yet each of us continues to carry his own mark, whether original or otherwise. A single idea may have a thousand lovers and discoverers, but only a few can deconstruct it, understand it, talk about it, and reproduce it.

We are creative because we create from creation a new creation, which motivates us to complete the shortcomings in this world, as art is an overwhelming need for imagination, most people do not feel attracted to it, but without it we would have remained like our ancestors living and dying in forests and caves, without a tent, and without a sharpened stone.

Belief in the message is a harsh certainty, which may put us in a cup of love, or throw us into the flames, as life fluctuates between two faces, just like art, both are identical, and there is no third to their existence, without a second.

The lesson here is not in what the recipient finds palatable, but in what affects his conscience, and creates his passion, turning him from rejecting beauty to searching for it in everything around him.

Those others who have passion pass before them without seeing it, are in fact unnecessary appendages that only art can transform into creative energy.

The passion industry this time is what calls us to work and to come out with the second issue of Caffeine because we are passionate about what we offer as artists, and passionate about the art that reaches us.. Criticism is an art, in that world that is moved and inhabited by amazement!